Online marketing for humans
With all the search marketing abbreviations (SEM, SEO, PPC, etc.), yet more to measure success (QS, CRO, ROI, etc.) and seemingly never ending buzz it’s easy to forget that marketing online is about connecting people.
Real people on their phone, their tablet in front of the TV or working on desktop PC are looking for information be that inspiring ideas, fiction, or facts and answers.
Your website is you concierge. A means of starting a dialogue, building a relationship and the trust needed to guide people to your answers to their current problems.
Search & Social Marketing
Paid search marketing, or Pay Per Click (PPC), allows businesses to increase awareness and connect with people in a way that is unrivalled by traditional marketing methods.
Paid search drives sales and lead generation and through continual improvement will give you a marketing insight that feeds your organic search engine optimisation (SEO) strategy.
Understanding the intent of keywords people are using in searches is key to guiding and focussing content authoring and evolving your broader content marketing campaign.
Search engines are there at the time when people need answers. But building a relationship and trust can take time so it's important to build on that via social media and remarketing.
Online marketing includes;
- Website Performance
- Website performance reviews
- Website data analysis
- Technical and on-site SEO reviews
- Competitor strategy reviews
- Search Marketing
- Paid search advertising (Pay-per-click / PPC)
- Search engine optimisation (SEO)
It can and does work so what are you waiting for?
Simply complete the form below and I'll arrange your free consultation meeting at a time to suit you.